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How donors, volunteers and the people you serve find organizations like yours, and what a one- or two-person team can fix this month. New post every Tuesday.
Latest / September 15, 2026 / 6 min read
A one-page nonprofit marketing plan an executive director can keep: audiences, three goals, channels ranked by hours, a monthly rhythm and what to measure.
Read the postAugust 11, 2026 / 8 min read
Google's Ad Grants website policy, item by item: domain ownership, HTTPS, key pages, EIN or annual report, donation links, and what to fix on a small site.
July 14, 2026 / 6 min read
A donate page checklist to run on your phone: load speed, form fields, suggested amounts, monthly option, trust lines, receipts, thank-you page, tracking.
June 9, 2026 / 7 min read
Turn program stories into pages people search for: find the question behind each story, protect the people in it, and link it to give and volunteer pages.
May 12, 2026 / 6 min read
Search brings people to your site once and email brings them back. Sign-up offers, a welcome series, appeal timing and which pages earn subscribers.
April 14, 2026 / 7 min read
Builder nonprofit plans, donor-software sites and volunteer-built WordPress: what each gives you for free and where the costs turn up later.
March 10, 2026 / 8 min read
Six common fundraising ideas, the page each one creates, what people type to find it, and which ones keep bringing visits after the campaign ends.
February 10, 2026 / 7 min read
Build volunteer pages that match what people type, from 'volunteer opportunities near me' to court-ordered hours, with shift details and a short form.
January 13, 2026 / 6 min read
Put your annual report on a web page, not only in a PDF: what to include, one URL per year plus a hub, and where the Ad Grants website policy fits.
December 16, 2025 / 7 min read
Your first donors are people already near the work. Here is who to ask, and what they need to find in 30 seconds when they look you up on Google.
November 18, 2025 / 6 min read
Giving Tuesday 2025 is December 2. Ideas that leave a working page on your site after the day, and how to avoid a campaign page that 404s by January.
November 4, 2025 / 7 min read
A year-end appeal page needs weeks to get found in search. What to put on it, how to handle the tax-deadline line, and why it should keep one URL.