File Marketing
Most nonprofit marketing happens in the gaps between grant reports and events. We take the part that compounds, being found in search, off your plate, and leave you the parts only you can do.
01 Assessment
Nonprofit marketing covers a lot of ground: appeals, events, newsletters, social media, the annual report, press, partner relations and the website. A large organization splits that across a department. A small one hands it to a development director who also writes grants, or to an executive director on Sunday evenings.
Each channel works differently. Social media and email reach people who already know you. Events and appeals turn that relationship into gifts. Search is the one channel that reaches people who don't know you yet but are already looking for what you do: a volunteer shift, a place to donate coats, help with rent, a church to visit. It is also the one that keeps working when nobody touches it for a month, because a page that ranks keeps showing up.
That is why we only do search and the content that feeds it. A nonprofit marketing agency that promises everything usually ends up doing a little of each. We would rather do one part properly at a price a small budget can carry.
Channel check
| Channel | Reaches | Who runs it |
|---|---|---|
| Email and appeals | Existing supporters | You |
| Social media | Followers and their friends | You |
| Events | Your community | You |
| Ad Grants | Searchers, as ads | You or an ads specialist |
| Organic search | Searchers who don't know you yet | Us |
02 Services
What a monthly plan covers, and the add-ons people ask about. Prices are the same for every organization.
The core of every plan: a keyword map for donors, volunteers and the people you serve, Google Business Profile optimization, citation building and cleanup, review work, and monthly links (guest posts, Web 2.0 pages and amplification links), each listed in your report. The detail is on our SEO for nonprofits page.
From $125 a month
Request the Silver planFood pantries, shelters, chapter offices, thrift stores, churches: each real place people visit can have its own Google listing. We set them up within Google's rules, including service areas for confidential addresses. See local SEO for nonprofits.
Included in every plan
Program pages, volunteer guides, how-to-help explainers and blog posts written for the searches your audiences make. Monthly plans by length and number of pieces; your team approves what goes live.
From $26 a month
When the site itself is the obstacle: slow, built on an expired volunteer account, or one long page for everything. Fast, accessible builds with a working donation path. Details on nonprofit website design.
From $400, quoted per project
For an organization dealing with unfair reviews or a damaging search result. Every case differs, so it is quoted per project after we understand the situation. Tell us what is happening.
Custom quote
Not sure which of these you need? The free audit tells you, in writing, within one business day.
03 Advertising
Paid advertising works for some nonprofits: a year-end appeal on social media, a recruitment push before a big event, Google Ad Grants for eligible 501(c)(3)s. Ads buy attention quickly and stop the day the budget or the grant account stops.
Search engine optimization is the slower, compounding half. It doesn't charge per click, and the visibility it builds stays after a campaign ends. The best results usually come from using both deliberately: ads to test a message or a page, search to make the pages that work findable for good.
We don't buy or manage ads. That keeps our advice about them honest, and it is why our Google Ad Grants guide sticks to Google's own published rules.
Low-cost visibility checklist
Most of this costs staff time, not money. Our plans take over the parts that need steady monthly hours.
04 Budget
Month to month, the same for every organization. Google Business Profile, citation and review work come first in every plan; the link work grows with the plan.
Month to month. Cancel by email. No setup fee. Same prices for every organization.
Budget line / Silver
$125a month
or $140 for a single month's work, bought once
One location or one program area, and a website that mostly needs to be found for your own name and cause.
Included in every plan
Link work each month
Budget line / Golden
$235a month
or $260 for a single month's work, bought once
A city or county service area, several programs, and other organizations showing up for the same searches.
Included in every plan
Link work each month
Best value
Budget line / Platinum
$325a month
or $380 for a single month's work, bought once
Several chapters or a second website (a campaign or event site), and you want to see what the organizations above you are doing.
Included in every plan
Link work each month
Budget line / Titanium
$575a month
or $620 for a single month's work, bought once
Regional groups with many locations, statewide reach, or an older site with years of links that need a toxic link check.
Included in every plan
Link work each month
05 Writing
Writing falls behind first when one person runs communications. Our content plans cover program pages, volunteer guides and posts aimed at real searches, sold as monthly plans from $26 (four short pieces) to $480 (thirty long guides). Your team approves everything before it goes live.
06 Questions
It depends on the agency. Some run campaigns and brand work, some buy ads, some write and design. We are a search-focused nonprofit marketing agency: we make your website and Google listing findable, earn links that vouch for you, and write content on monthly plans. We do not run ads, social accounts or events.
There is no honest universal percentage. Start from what you need (gifts, volunteers, program sign-ups), what one of each is worth to you, and what each channel costs to produce one. Our plans start at $125 a month, so search can be tested as a small, separate budget line before it grows.
No. We don't manage paid ads, Google Ad Grants accounts or social media accounts. If those channels work for you, keep them. Search work complements them: people who see a post or an ad often search your name next, and that search needs to land on a page that answers them.
Yes, through monthly content plans from $26 a month for four short pieces up to 30 long guides for $480. The plan price covers the whole month. Writers follow your style notes and you approve what goes live.
We may, and we don't sell exclusivity. One organization's data, reports and plans are never shared with another.
Separate what was delivered from what changed. Delivered: the links, pages and listing fixes in the monthly report. Changed: gifts, sign-ups and inquiries that started with a search, plus the searches you now appear for in Search Console. A one-page summary each quarter is usually enough.
No. Plans are month to month and cancel by email. Each plan can also be bought once, as a single month of work.
Next step Your move
The free audit is a short written report, not a sales call: how your site and Google listing look today, who shows up instead of you, and the first three fixes. It comes by email within one business day.
Or ask the assistant in the corner: prices, Ad Grants, chapters, how canceling works.