Exhibit B2B software company (project management)
A small company that won search space next to household names
This is not a nonprofit. It's a real result from another sector, shown because the situation is close to one many nonprofits face.
- Where
- Washington state
- Plan
- Platinum + content writing
- When
- January 2023 to January 2025
01 Before
Where it started
- A B2B project management software company with a good product and stagnant organic growth.
- Two household-name competitors dominated the searches it needed.
- Little domain authority, not enough content to compete with big marketing budgets, and technical SEO problems holding back the content it had.
02 Method
What was done
- 1
Gap analysis
The competitors' search coverage was mapped to find valuable keyword groups they were serving poorly or not at all.
- 2
Content on high-intent questions
Long-form comparison and "alternative to" articles for people close to a decision, plus programmatic content at scale, written with the content-writing plan.
- 3
Authority links
Targeted outreach for links from established marketing and business blogs, on the Platinum plan.
- 4
Conversion tracking
Specific conversion goals were set up and watched, so the result was measured in demo sign-ups, not just visits.
03 Results
What changed
+1200%monthly demo sign-ups
- Monthly demo sign-ups up 1200% (from 10 a day to 120+)
- Organic traffic up 800%
- Top-3 rankings for its highest-converting keywords
Figures as reported for this campaign, January 2023 to January 2025. Results depend on the market, the starting point and time; they are not a promise for another organization.
See where your organization starts04 Our reading
What this means for a nonprofit
A local nonprofit next to a national charity is in the same position: you won't win their broad words, but there are specific questions they answer badly or not at all, about your town, your program, your way of helping.
The lesson that carries over is the order of work: find the questions nobody answers well, write the best page for each, then earn links to those pages, and measure gifts and sign-ups rather than traffic.
Next step Your move
Find out what this approach would look like for you
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