Nonprofit case study
An animal rescue found more adoption inquiries
Animal Rescue Organization, Local Program plan, 4 months
See who shows up instead of youThe organization and its challenge
Volunteer and adoption searches going to national shelters.
Campaign scope
10 local adoption and volunteer keywords, GBP optimization, review strategy.
The campaign ran for 4 months on the Local Program plan. This is the recorded scope of that campaign; current plan details are available on our pricing page.
Reading adoption demand separately from rankings
The rescue was losing volunteer and adoption searches to national shelters. Its recorded scope combined 10 local keywords with Business Profile optimization and a review strategy. Seven of those keywords reached the top five during the four-month campaign.
Adoption inquiries increased 39%. An inquiry is not a completed adoption, and the campaign summary does not report the number of animals placed. A rescue considering similar work should keep inquiries, applications and completed adoptions as separate measures.
These are reported historical results for an anonymous organization. They do not establish an expected return for another campaign. Client identity, location and calendar dates are not published for this case.
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