Nonprofit case study
Donor searches began reaching a small nonprofit
Small Donor-Funded Nonprofit, County Reach plan, 6 months
See who shows up instead of youThe organization and its challenge
Told SEO was out of reach for a small-budget organization.
Campaign scope
20 donor-intent and volunteer keywords, content gap analysis, on-page audit.
The campaign ran for 6 months on the County Reach plan. This is the recorded scope of that campaign; current plan details are available on our pricing page.
What a small fundraising team can take from this
The starting problem was whether a small organization could afford to compete in search. The recorded campaign narrowed the scope to 20 donor-intent and volunteer keywords, supported by a content gap analysis and an on-page audit.
Online giving is the reported outcome here. A 44% increase does not reveal the dollar amount raised, the number of gifts or the share of recurring donors. Those totals were not supplied. For your board, choose the fundraising measure you already track and compare it over a consistent period.
These are reported historical results for an anonymous organization. They do not establish an expected return for another campaign. Client identity, location and calendar dates are not published for this case.
Give your board a practical starting point
The free audit is a short written report: how your site and Google listing show up today, who appears instead of you, and the first three fixes. By email within one business day.
See who shows up instead of youRather talk? Request a call, or .